Decision Journey Explorer
Explore the 4S behaviors—Streaming, Scrolling, Searching, and Shopping—with adaptive contrast and an accessible diagram.
Flow & Influence Map — Technical Validation Bias
Streaming Awareness → Authority
Webinars, product demos, and podcasts that showcase applied AI/data outcomes.
Industry briefings, analyst interviews, and case videos to build credibility.
Recommended tactics
- Anchor series (monthly) + on-demand library
- Repurpose to shorts/snippets for social amplification
- Contextual CTAs to “Try the sandbox” or “Book a demo”
Scrolling Discovery → Recall
Short-form posts, infographics, and employee advocacy highlight use-cases & wins.
LinkedIn carousels, analyst quotes, and insight-of-the-week clips drive engagement.
Recommended tactics
- Editorial calendar with “snackable” narratives
- Influencer/SME collaboration to extend reach
- UTM discipline to connect social → search → trial
Searching Intent → Validation
SEO pages, technical blogs, interactive comparisons, and AI site search for answers.
“How to implement CI”, platform comparisons, and whitepapers with ROI evidence.
Recommended tactics
- Solution & industry pages mapped to high-intent queries
- Schema markup + internal “semantic search” assistant
- Proof assets: case studies, benchmarks, calculators
Shopping Conversion → Value
Free trials/sandboxes, transparent pricing, guided onboarding, and live support.
Guided demo booking, limited-data trial/POC, ROI simulation, easy contracting.
Recommended tactics
- One-click sign-up with SSO + progressive profiling
- In-app tours, checklists, and success milestones
- Rev-ops triggers for timely human assist