Colorado Startup Week 2025 • Investor meetings
Ending soon…
Creating the Autonomous Marketing Category
MatrixLabX replaces fragmented CRM/MA point tools with an AI-native platform that unifies data and autonomously optimizes budget & creative. Outcome: CAC↓, ROAS↑, and board-proof ROI—without micromanagement.
Thesis: Tool Sprawl → Platform Shift
- $100B+ wasted annually from disconnected tools & manual ops.
- Marketers need GEO/AEO-aware orchestration across channels.
- Category unlock: autonomous optimization tied to first-party data.
Product: AI-Native Growth Engine
- Unified data layer → audience activation in real time.
- Autonomous budget + creative testing (continuous MAB/BO).
- Transparent analytics, enterprise guardrails & controls.
Why Now
- LLM + optimizer maturity enables autonomy.
- Signal loss & privacy shift favor first-party data platforms.
- Buyers prioritize provable efficiency over tool count.
Moat & Defensibility
Data Flywheel
- Unified events + outcomes train optimization policies.
- Feedback loops compound performance across accounts.
Optimization IP
- Cross-channel budget/creative policies with safety rails.
- GEO/AEO schema for LLM & search surfaces.
Enterprise Fit
- Controls, auditability, SOC-ready architecture.
- Seamless plugs into existing clouds & ad platforms.
Market & Traction
Market
- Beachheads: Technology, Manufacturing, Financial Services.
- Buyer: CMO / VP Growth with mandate to cut CAC & lift ROAS.
- Expansion: Multi-brand, multi-region orchestration.
Autonomous media buyingFirst-party CDP
AEO/GEOAttribution-credible
Traction (selected)
- Proofs-of-value focused on CAC↓ / ROAS↑ within 90 days.
- Cross-channel pilots demonstrating continuous optimization.
- Active pipeline from CSW interest & partner intros.
Full metrics & cohort charts in the deck upon request.
Go-to-Market
- Direct enterprise sales with POV playbooks.
- Partner-led distribution (cloud & agency alliances).
- Land → expand via additional brands/regions/channels.
Business Model
- SaaS subscription tiers + usage-based components.
- Performance add-ons for autonomous optimization.
- Enterprise success & enablement packages.
Data Room Preview
- Investor deck (market, product, roadmap, unit economics).
- Technical brief (architecture, safety, integrations).
- Customer POV framework, KPI templates, and case outlines.
Request access via the form below during CSW.
This page contains forward-looking statements subject to risks and uncertainties; actual results may differ.