Ops‑Aware Growth. Predictable Backlog.
An AI‑native, industry‑tuned model for commercial and specialty contractors. Drive multi‑location lead gen, increase bid win rate, and prove impact on awards, backlog, and margin.
Business Drivers
- Healthy backlog & revenue predictability
- Higher bid win rate & faster cycle time
- Regional expansion & multi‑location growth
- Channel & GC/owner relationships
- Margin protection & mix of project types
Main Marketing Issues
- Fragmented data across CRM, estimating, ERP
- Local SEO & directory dependence
- Long, multi‑stakeholder evaluations (owner/GC/architect)
- Opaque attribution to awarded contracts
- Demand not aligned to crews & capacity
Marketing Requirements
- CRM/MA + ops system integrations
- Multi‑location/local SEO & listings management
- Account‑based engagement for owners/GCs/architects
- Quote‑to‑award attribution and forecasting
- Brand & compliance governance
Preconstruction & Bid Pipeline
Identify high‑fit RFQs, influence specs, and prioritize opportunities with win‑propensity scoring.
Multi‑Location Lead Gen
Local SEO, listings, and geo‑targeted programs that feed crews where capacity exists.
GC & Subcontractor Programs
Co‑marketing and referral orchestration with transparent performance and MDF impact.
Construction Impact & Payback
Why It Wins in Construction
A combined platform + services approach aligns demand with crews and schedules, raises win rate, and turns bids into booked, profitable work.
MatrixLabX – Product Benefits
- Ops‑aware orchestration: crew capacity & schedules inform targeting and pacing.
- Construction‑tuned AIPads: ABM/local modules for commercial & specialty trades.
- Predictive growth: win‑propensity, price sensitivity, next‑best‑offer by project type.
- Glass‑box attribution: tie spend to RFQs, awards, backlog, and margin.
- Integrations: CRM/MA, analytics, and ops systems (estimating/ERP/connectors).
- Security & governance: RBAC, SSO/MFA, audit trails.
Matrix Marketing Group – Services Benefits
- Strategy → activation: vertical/practice positioning and local demand engines.
- Implementation & data: connect CRM/MA, listings, analytics, and ops signals.
- Performance management: pipeline velocity, mix/margin optimization, board‑ready reporting.
- Enablement & change: partner/GC programs, playbooks, training.
- Co‑pilot model: operate alongside your team to accelerate outcomes, then upskill in‑house.
Ready to Turn Bids into Profitable Work?
Bring your RFQ metrics—we’ll model impact live and design your 90‑day plan.
AI‑First Marketing at SMB‑Friendly Pricing
MatrixLabX replaces fragmented tools with an AI‑native system built for outcomes. Start lean, scale fast, and only pay more when we deliver results.
Starter Pad
Perfect for SMBs testing AI‑first workflows.
Growth Pad
For small teams running multi‑channel marketing.
Scale Pad
For SMBs serious about scaling AI‑native ops.
Enterprise & Custom
NeuralEdge orchestration, tailored for scale.
Compare features at a glance
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Included AIPads | 1 | 3 | All | Unlimited |
| Seats | 1 | 3 | 10 | Custom |
| Tokens / month | 50k | 250k | 1M | Custom |
| Industry models | ||||
| Multi‑channel publishing | — | |||
| Predictive analytics | — | — | ||
| Priority support | — | — |
Prices shown in USD. Taxes may apply. Features and limits subject to fair use.