Marketing Tax Calculator

Your SaaS bill is
the smaller number

Every $1 of SaaS spend generates $0.76 of hidden labor overhead — meetings, operations, maintenance, interpretation. Enter your numbers below to see your true Marketing Tax and your projected P&L delta under the LaaS model.

Your numbers

Monthly MarTech / SaaS spend$8,000

CRM, MAP, SEO tools, ad platforms, analytics — everything your team touches

FTEs operating that stack4 people

Marketing, sales, rev-ops, and any admin time spent managing tools

Average annual salary$85,000

Fully-loaded cost including benefits, payroll taxes, overhead

Monthly MQLs generated today75 leads/mo

Qualified leads that enter your pipeline each month

Your Marketing Tax

Direct SaaS / tool cost$96,000/yr

Hidden labor overhead ×1.76$72,960/yr

FTE compensation$340,000/yr

Total Marketing Tax$508,960/yr

The ×1.76 multiplier: every $1 of SaaS license requires $0.76 of additional human labor to configure, operate, and interpret — the hidden cost CFOs miss.

Projected annual savings

$134K

$60K stack reduction+$75K labor reclaimed

26% of current Marketing Tax

Pipeline velocity

+82%

75 MQLs/mo now→~137 MQLs/mo

−47%

CAC reduction

8–12

EBITDA points

7.1mo

avg. ROI timeline

Next step

Get your exact P&L delta

These estimates are based on average deployments. The free AAR Benchmark maps your specific operational drag, identifies automation targets, and projects your exact P&L impact — a $2,400 assessment, at no cost.

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